“Clean beauty” is a largely unregulated term, created in response to the limited regulation of the beauty industry, by consumers and companies wanting a choice. In broad terms, clean beauty products are those made without ingredients shown or suspected to harm human health.

At goop, clean beauty means never compromising health for results. We are committed to making safe, clean products that deliver real results, free of ingredients linked to harmful health effects like hormone disruption, cancer, and skin irritation. Beyond that, we care for the overall environment, prioritizing ingredients that are ethically sourced, of no animal origin, and cruelty-free; we use sustainable or renewable bio based sources wherever possible. Further, we prioritize ingredients that are biodegradable, are no persistent in the environment, and don’t have potential to accumulate in animals. Our ingredients are screened for non-GMO feedstock and residual pesticides. And every ingredient in our formulas has a functional purpose.